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Digital marketing by searchmedia.co.za

Digital Marketing – Benefit for Small Business

Today we rely on the internet to gain access to information regarding services and products. Many businesses strive to gain an online presence to cater to the needs of their targeted customers. Digital Marketing, is advertisement through online channels such as search engines, social media, mobile apps, emails, etc is a requirement, especially for start-ups. Garnering for online visibility increases the chances of getting new leads, gain brand awareness which will lead to goodwill in the market for business enterprises. If you are a small business, its vital to know the latest tech trends to be successful and have a fruitful journey in the industry. Marketing your products requires innovative measures using the available online tools. It is important to note that they are no short cuts in digital marketing.

In order to market your business and services to the target audience, the first important thing is a business website. And ensuring that potential customer locates your website on the search engine is very vital for the growth of your business. To understand the importance of digital marketing and its implementation, first, let us take a quick look at a few terms that are associated with this dynamic field.

1. Search Engine Optimization (SEO)
For a small business, it is important to possess an SEO-friendly website. But the question is, How do you make your website SEO friendly?. To answer this question one has to have detailed knowledge of SEO and what it means in your business. “SEO means integrating your website in a way that it achieves a favorable rank on relevant search engines such as Google, Bing, and Yahoo,’ says Olivia Taylor a Technogeek. The high the website ranks on these search engines the greater chance of getting customers. It is a solid marketing strategy that will give you and your business good results. Taylor says, “it involves optimizing different parts of your website such as title tags, page content, page speed, alternative text for images, etc. Off-page SEO, on the other hand, refers to enhancing the domain authority of your website by creating a vast array of high quality of back-links,” she says. In a nutshell, SEO essentially is an integral part of Digital Marketing, something business should incorporate. Hiring an SEO  expert can be beneficial for your company.

2. Social Media Marketing (SMM)
The rise of social media and the relevance it has on our lives shows the importance of using this new medium as an effective marketing channel. Social Media sites like Facebook, Instagram, and Twitter give business the opportunity to market their products and services to the targeted audience. And that is an essential requisite for startups. Social media are an effective platform for marketing because they can widely reach the targeted audience, customize the reach according to your financial budget and have the ability to track down potential leads. Small business must have a clear strategy regarding the kind of online audience they what to target, attract, and the budget they can spend on this marketing practice. Small business must be aware of the ever-changing algorithms of social media websites and always engage the audience with content they want to promote.

3. Pay Per Click (PPC)
While at the initial stages of your business, it is important that you draw in potential customers as you can to your website. High Traffic to your website leads to enhanced chances of conversions. Taylor defines Pay per Click (PPC) as, “an internet business mechanism that allows you to draw direct traffic on to your website at a price which needs to be paid to the host website,” she says.

Engaging with your target audience is an important aspect of digital marketing and can be achieved through the PPC model of online marketing. The revenue model must be well constructed and adhere to the budget. Once the business starts to gain online visibility, they can effectively engage the audience and start obtaining loyal customers. A successful PPC campaign helps the business gain a substantial customer base, and also increases brand awareness.

4. Email Marketing
Engaging with the target audience benefits business gain more leads and increase website traffic volume. Email marketing is a cost-effective way to communicate with targeted audiences. “An extensive analysis of user behavior, their likes and dislikes are a must before starting an email campaign,” says Taylor. She adds:” Startups can not only consolidate their existing customer base but also build brand loyalty through this marketing module,” says Taylor. Email marketing is a dynamic integral part of digital marketing. Creating attractive promotional emails about products and services and engaging the audience with those is another way business should implement in the quest to gain loyal customers.

5 Content Marketing
Business must have a clear, proper content marketing strategy to become a successful brand on the internet. Before creating content for your website, there are certain fundamentals which you must address. There are certain fundamentals, which must be addressed before creating content for your website. Knowledge about your services and products and how relevant they are to your targeted clients is important. The content on the website should not simply be propaganda information, but it should talk about it is going to benefit your clients. Moreover, content must cater to existing customers.

 

Mobile App Development

What is the Future of Mobile App Development?

Smartphones, tablets have become a part of our daily lives. We have used these devices to conduct business, calling, listening to radio or music, checking emails etc everything is simple and seamlessly executed from our mobile devices. On records currently, about 5 billion people across the world own a Smartphone. According to the latest report from GSMA Intelligence, the research division of the trade organization representing mobile networks worldwide, 5 billion people around the globe now have a mobile phone connection. That represents about two-thirds of the world’s population. So if you’re looking for something in common with someone half a world away, cellphone ownership is probably a good place to start. The report further alludes that about adults aged 25 plus use their phone about 264 times a day, including texts and calling, while people aged between 15-24, the number is 396 times every day. “If the average sleeping time for this age group is taken 10 hours, this equates to some sort of Smartphone activity every other minute,” reads the report.

Thes statics are so unbelievable yet true.  In this blog post, we are going to discuss a few things that mobile app developers need to know about the future of mobile app development

Launching an app does not need to be scary. Whether you need a refresher or getting started on mobile app testing, search media, we will provide you with resources if you need them. Mentioned above Smartphone sales have exploded in the past decade with each year pass by, smartphones are becoming more cheap, affordable and easily accessible. This rise has resulted in an increase in the number of people on the internet. The exponential increase in volume has resulted in making the mobile app industry very big. Furthermore, by 2017, it is expected that there would be over 10 billion devices on the Internet. There are some important things that developers need to understand the future of mobile app development and the new latest trends.

These are some of the few things:

Cross-Platform and Cross-Device Development
Apps are no longer limited to single platforms. Cross-platform mobile development is the creation of mobile apps that are compatible with multiple mobile operating systems. Mobile systems like Android, due to its pricing, will dominate the platform business in terms of iOS and sales and continue to dominate/rule the high-end market sales, and iOS will rule the high-end market. In time, applications will no longer be confined to specific platforms. With the constant evolution of HTML5, the future of mobile apps will see hybrid mobile applications and that work for and in all platforms.

IoT Applications
Needless to say that the current hype around the Internet of Things (IoT) has been gaining momentum in the past years. Many companies every day are announcing some IoT enabled products with some forecast of where the market is going.  Furthermore, technology has made people be very lazy but the best is still to come. Therefore, IoT enables human beings to control things around their environment via applications. These applications enhance our comfort, but they also give us more control to simplify our personal and everyday lives. Apple Watches, Google Glass etc are just the beginning of something bigger and better. Nowadays we are witnessing some great models of IoT apps such as fridges that read tweets, self-driving vehicles and things that control everything etc. In the future, we will witness more of these being integrated into our daily lives

Developer Tools
With the mobile application industry introducing tens of thousands of apps each year, there is too much pressure on launching apps in a very shortest period without error. Businesses also want to get in on shaping applications as soon as possible. The application programming interfaces and software developer kits make convenient, expedient to launch applications in the shortest time. In the future, we are going to witness a rise in these applications and more advanced software kits. At SearchMedia, we offer a complete and integrated set of application development and business intelligence tools that support any app development, technology platform, and any operating system.

Enterprise Apps
Today, many companies are focusing on customer-oriented apps but going forward the trend will head towards Enterprise apps. Vangie Beal is the Managing Editor of Webopedia.com defines enterprise application as the phrase used to describe applications (or software) that a business would use to assist the business in solving enterprise problems. He further alludes that when the word “enterprise” is combined with “application,” it usually refers to a software platform that is too large and too complex for an individual or small business use. Enterprises are more willing to spend money in order to make sure customers they get what they want. In addition, enterprises also want to get up-to-date with the latest technology, and mobile applications that help them do so.

Location-Based Services
As all of our day-to-day activities—whether it be ordering pizza, shopping online, ordering groceries or calling a plumber—have started becoming apps, we find more convenient and efficient ways to do them. These types of apps check your location; give you a list of companies that are near you and find the best resource nearby. In time, we will witness a rise in location-based apps, as its demand will rise in customers as well as the enterprise domain.

Cloud Computing Apps
We have seen the rise in numbers of apps merging with cloud computing. According to TechTarget cloud application, or cloud app, is a software program where cloud-based and local components work together. “This model relies on remote servers for processing logic that is accessed through a web browser with a continual internet connection,” says TechTarget. Cloud computing apps have been credited with increasing competitiveness through great flexibility, cost reduction, elasticity, and optimal resource utilization. With everyone and business shifting their databases to cloud and ISPs, they have been encouragement on cloud storage at a very nominal price. This helps end users to synchronize and access their database from anywhere, anytime and with little or no risk of data corruption.  This trend will continue for years to come and we will see a number of new cloud computing applications.

Mobile Security Apps
As mobile technology gets more and more advanced, people are spending more time on our phones. Phones are becoming more important to us and our dependence on them increases for accessing bank applications and other private, mobile security in the next big thing. Even for enterprises where breaches in data privacy can cost company millions, mobile security apps have seen high demand in the past years. We hope this information about mobile app development will help you and your company to understand the need for a mobile application.

What is Digital Marketing?

What is Digital Marketing ?

Digital marketing drives the creation of demand using the power of the Internet and satisfies this demand in new and innovative ways. With the world, become more web-centric, digital marketing is now pivotal to business’s success in today’s technological era. Promoting brands, product, services has now become easy or table stakes.

However to understand digital marketing you must first know what marketing is. A simple definition of marketing is that it is the creation and satisfaction of demand for your product or service. If all goes well, this demand should convert into sales and, ultimately, profits. Marketing has always been about connecting with your audience in the right place and at the right time.

Dr Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit,” he says. He further says, “Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential” (Kotler, 2012).

In order to motivate and persuade people to buy your products or services, or to consider your organization superior / better to your competitors, you need first create meaningful value and benefits for the consumer. The value that any marketer should seek and thrive is to create, foster equal to or even greater than the costs of the product to the consumer. Doing this consistently and often, enough will grow trust in and loyalty towards the brand.

However, enough with marketing this topic seeks to address about digital marketing. Digital marketing is sometimes referred to inbound marketing but digital marketing is an umbrella term for all of your online /internet marketing efforts. Nowadays organizations are taking advantage of digital channels such as Google, Yahoo search engines, email, social media and their websites to connect with their current and prospective customers.

Digital Marketing

The internet is a very interactive medium, it allows the exchange of information and currency but more than it allows for the exchange of value.

A company on the Internet can increase value in the form of attention, advocacy and time from the consumer.  For the user, the value can be added in the form of enlightenment, entertainment, utility; content marketing is one powerful and influential ways to create value.

The reciprocity of the transaction is what is crucial here – in other words, the exchange is a two-way system that provides benefits to both parties at the same time. The internet has changed the world in which we market, sell and advertise. Though it is not a new marketing channel or platform, instead it has created a new paradigm for the way in which consumers have the ability to connect and have a relationship with the brand or product. The complete scale of marketing is practiced on the Internet – services and products are promoted, positioned, purchased serviced and distributed. The web provides consumers with the power of choice and influence.

Brands have new ways of selling products, services and new markets to which they can sell. The roles played by marketing agencies are changing and shifting too. Most traditional agencies are now even using digital marketing, while agencies that started out as digital shops are starting to play in the traditional advertising space.

More than ever, integrated and incorporated strategies that speak to an overall brand identity are important in achieving an organization’s goals.

Consumers are becoming increasingly more fluent in their movement across varies channels and in their use of numerous channels at once. Consumers expect the same brands or companies, which they connect.  So anyone still thinking in the old ‘traditional versus digital’ dichotomy is sorely out of date.

However, marketing or advertising on the Internet does not mean totally dismiss the rulebook on marketing and business principles. Instead, the internet provides a new situation in which to build on these. Profit will always be revenue less cost. The Internet does not change that.

Brands build loyalty among customers who love their services or products. Consumers fall in love with services and products when their experience and understanding is tailored to their needs and not the needs of the brand. More than any other type of digital marketing and marketing is measurable. This gives brands the opportunity to build an optimized brand, tailored experiences for consumers.

In our next segment, we will be discussing the facets of digital marketing and these consist of search engine optimization (SEO), pay-per-click advertising (PPC), conversion rate optimization and social media marketing. All these facets are aimed at capturing customer’s attention and turn potential leads into loyal buyers.

 

SEO vs PPC

SEO vs PPC: Which Is the Best for Your Business’s Growth

When faced with the need to boost traffic to a website, most people usually suffer massive indecision on whether to use SEO or PPC.

Search engine optimization (SEO) and pay per click (PPC) advertising both drive search traffic. These highly effective search engine marketing (SEM) tools are very essential to the success of your digital marketing campaign. However, each will affect your campaign differently. Let’s examine what these are and how they’re used, so you can choose the best one for your business and SearchMedia guarantees you 99.9% positive results for both methods.

What Are SEO and PPC?
(SEO) is the process of boosting your website’s visibility in the organic/unpaid results of search engines (like Google). These results are often referred to as organic results.

SEO is strategic techniques and tactics for ranking your website in search engines. That way, your website ranks higher in users’ search results, improving your chances of getting more visitors to explore your website.

(PPC) is a method of advertising where advertisers pay search engines and social media platforms whenever their ad is clicked. You’re getting target traffic to your site by buying online visibility. Many website owners believe that PPC is a better option than

What Are the Benefits of SEO and PPC?
Both SEO and PPC offer benefits for your marketing campaign, but each has its unique strengths. Let’s look closely

Benefits of SEO :

  • Affects organic, shopping, and media results.
  • Shows high effectiveness over time consistently.
  • Increases the value of websites.
  • Provides the potential for residual benefits even after budget dwindles.

Benefits of PPC :

  • Delivers immediate results.
  • Helps you dominate search results in your keyword category.
  • Remains effective even if your site doesn’t search engine optimized.
  • Delivers more conversions with highly optimized keywords.

When Should You Use SEO and PPC, and Why?
SearchMedia offers both SEO and PPC services but we would want our customers to know that these are two different approaches and each one comes with different strengths and limitations. For the best return on investment, it’s important to know when to use each one.

SEO vs. PPC

When to Use SEO
Research suggests that on average of 64% of all website traffic comes from organic search results, making SEO an important tool for promoting your online business. For this reason, we encourage website owners to use SEO.  SEO can also be considered if one is looking for the following:

Consistency – It takes time for results, but once you rank high in search results, you can enjoy sustained traffic.

Website Value – A website is basically real estate in the virtual world, By increasing its value with SEO ( You can later sell your website at a premium rate.)

Online Authority – Smart SEO planning can increase your web authority, making you a go-to resource in your niche.

Return on Investment – With SEO, your investment on optimization can prove fruitful even after your funding runs out.

When to Use PPC
This method can promote your products and convert more traffic. And there are many platforms to buy PPC advertising. Outlets like Google and Facebook have the largest reach, while smaller providers offer cheaper access to more niche targeting.

SearchMedia recommends the use of PPC option when you intend to achieve the following :
Immediate Results. PPC delivers results fast, which makes it one of the best tool for launching and promoting new products or services.

Highly Targeted Traffic. PPC can narrow down your prospects according to a specific demographic, or even target them through remarking. More Conversions. Optimized ads increase the likelihood of converting visitors. More Traffic, Without SEO – optimizing your website with relevant content for better search rankings, you can still generate traffic using PPC campaigns.

Best Option – Try Using Both
While SEO and PPC have unique benefits for your campaign, it’s often a good idea to implement both methods wisely in a well-planned marketing strategy and here at SearchMedia we are more than prepared to take you all the way and results are guaranteed within a space of 3 months.

SEO can be your go-to Internet marketing option with a limited advertising budget. On the other hand, PPC wins if you have a high-converting product or time-sensitive offer.

Don’t rely on just one of these channels. Instead, use each of them based on what your website needs for more online visibility. Let us know which one you want to go with first but like I said, “do not put all your eggs in one basket”.

Search engine optimization, driving visitor from organic search results, especially since it gives immediate results. But this is only true for those who can afford the cost of PPC since there is so much bidding to occupy the top pages of the main search engines.

 

 

 

Online Marketing Campaign

Rejuvenating Your Online Marketing Campaign

When starting a business, usually there is probably a basic marketing plan in place and in most cases this will include among other things, defining the potential customers, setting up social media accounts and ways to optimize your website for interactions.

However, when the organization starts growing, there comes a need to change the initial plan and there can also be deviations from the original schedule. Due to fatigue, some admin tasks can be automated, hire more people for other tasks like writing a blog. This means it’s time to revisit and refresh your marketing campaign and find ways to win back traffic. SearchMedia advises you to review your tactics once after every six months but there is no fixed timescale.
It takes less than a day to switch up your marketing approach and if this is done right boost results and invigorate your staff. SearchMedia came up with a few steps to follow when rejuvenating your marketing campaign.

1. Analyze your traffic – ( What are the changes in traffic?) In order to improve your online marketing, you need information on what worked in the past. In some ways, revising a strategy is much easier than coming up with a fresh one, because you should have lots of data to work from. With the SEO (Search Engine Optimization) services we offer at SearchMedia you can attract more traffic to your site by being on the 1st pages of the main search engines.

2. Re-target your campaign to the right networks –  Social media marketing is incredibly resource-intensive. Putting personality and effort into every network is impossible unless you plan to pay a full-time marketing agency. As part of your refresh, look at the source of the highest converting social traffic and focus intensive efforts on delivering frequent updates and great content to that network. For business-to-consumer companies, this could be Facebook or Twitter. For business-to-business companies, LinkedIn may feature higher in your statistics.

3. Re-check your delivery methods – When management becomes more pushed for time, they are tempted to automate some types of marketing to lighten the load. However, automatic posting and content delivery can turn audiences off rather than offering them beneficial updates. When you start noticing that your social media automation, auto-blogging or scheduled posts are not getting you the required results, it is turn-around time: – try a more personal approach.

4. Look over your most popular blogs – What content is bringing in traffic? Is that traffic converting? Did your blog lose focus? Have you hired a content writer but found that they don’t have niche expertise? People will always respond much more favorably to high-quality content, rather than frequent posts that fade and die quickly.

5. Watch how your leads respond to marketing messages – Building email marketing lists, Facebook Likes and Google +1s is great, but if those followers never interact, they are worthless. Don’t keep paying for Likes or Followers if you aren’t seeing conversions. You must focus on value for readers. If you achieve high standards, the traffic will follow in time.

6. Consider your work-life balance -This one sounds funny but it really works. Do not let managing your business take over your life. Find the balance. If you find yourself not living a life you are comfortable with (living where you don’t want to live, Living in debt, not earning enough, or struggling to make ends meet) it spells out time to change the way you market your products or diversify the things you’re selling. Many companies supplement their income with affiliate referral fees, and this is a great way to make extra money from quality content.

7. Stick to your new strategy – Avoid making changes to your new marketing approach before the recommended six months. If need be, print or archive it for posterity. Note everything in a Word document, then convert the Word doc to PDF so you aren’t tempted to go back and change it. Revisit your strategy after six months, and if necessary, repeat the whole process again.

Reward your team if the campaign was successful – It is always advisable to show appreciation to all those who were involved in making the campaign a success. Provided you got the resources; take your team out for lunch, to either prepare them for a new campaign or to appreciate them for a successful one.