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Today we rely on the internet to gain access to information regarding services and products. Many businesses strive to gain an online presence to cater to the needs of their targeted customers. Digital Marketing, is advertisement through online channels such as search engines, social media, mobile apps, emails, etc is a requirement, especially for start-ups. Garnering for online visibility increases the chances of getting ne

Smartphones, tablets have become a part of our daily lives. We have used these devices to conduct business, calling, listening to radio or music, checking emails etc everything is simple and seamlessly executed from our mobile devices. On records currently, about 5 billion people across the world own a Smartphone. According to the latest report from GSMA Intelligence, the research division of the trade organization representing mobile networks worldwide, 5 billion people around the globe now h

Digital marketing drives the creation of demand using the power of the Internet and satisfies this demand in new and innovative ways. With the world, become more web-centric, digital marketing is now pivotal to business's success in today's technological era. Promoting brands, product, services has now become easy or table stakes. However to understand digital marketing you must first know what marketing is. A simple definition of marketing is that it is the creation and satisfaction of deman

SEO vs PPC: Which Is the Best for Your Business’s Growth

When faced with the need to boost traffic to a website, most people usually suffer massive indecision on whether to use SEO or PPC. Search engine optimization (SEO) and pay per click (PPC) advertising both drive search traffic. These highly effective search engine marketing (SEM) tools are very essential to the success of your digital marketing campaign. How

Rejuvenating Your Online Marketing Campaign

When starting a business, usually there is probably a basic marketing plan in place and in most cases this will include among other things, defining the potential customers, setting up social media accounts and ways to optimize your website for interactions. However, when the organization starts growing, there comes a need to change the initial plan and