Approximately 75% – 80% of website traffic comes through search engines. What’s more, research shows that most people don’t look beyond the first 2 pages of search results. This means if your website doesn’t rank in the first 2 pages of the major search engines, it’s only receiving 20% of its rightful traffic… and revenue. (And remember, being ranked number 1 when you search for your company name or web address doesn’t count. You need to rank highly for the words your customers use at search engines.)
Search Engine Results
The biggest concern for search engine companies like Google and Yahoo is finding content that will bring them more traffic (and thus more advertising revenue). In other words, their results must be relevant. Relevant results makes for a good search engine; irrelevant results makes for a short lived search engine.
Most search engines these days return two types of results whenever you click Search:
- Natural/Organic “ The real search results. The results that most users are looking for and which take up most of the window. For most searches, the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are.
- Paid Pure advertising. This is how the search engines make their money. Advertisers pay the search engines to display their ad whenever someone searches for a word which is related to their product or service. These ads look similar to the natural search results, but are normally labeled Sponsored Link, and normally take up a smaller portion of the window.
Understand what SEO means ?
When people use search engines to find content, they normally pay a lot more attention to the natural results than the paid results because they know these results are more relevant (and they know the Sponsored Links are simply ads).
When we talk about search engine ranking, we’re talking about ranking well in the natural search results. This eÂbook does not cover Sponsored Links. How search engines decide what appears in the natural search results
IMPORTANT: You cannot pay a search engine in return for a high ranking in the natural results. You can only get a high ranking if your content is seen as relevant by the search engines.
Search engines identify relevant content for their search results by sending out ˜spiders or robots which crawl (analyze) your site and index (record) its details. Complex algorithms are then employed to determine whether your site is useful and should be included in the search engine’s search results.
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
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As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
SEO vs PPC : Which Is the Best for Your Business’s Growth
When faced with the need to boost traffic to a website, most people usually suffer massive indecision on whether to use SEO or PPC.
Search engine optimization (SEO) and pay per click (PPC) advertising both drive search traffic. These highly effective search engine marketing (SEM) tools are very essential to the success of your digital marketing campaign. However, each will affect your campaign differently. Let’s examine what these are and how they’re used, so you can choose the best one for your business and SearchMedia guarantees you 99.9% positive results for both methods.
What Are SEO and PPC ?
(SEO) is the process of boosting your website’s visibility in the organic / unpaid results of search engines (like Google). These results are often referred to as organic results.
SEO is a strategic techniques and tactics for ranking your website in search engines. That way, your website ranks higher in users’ search results, improving your chances of getting more visitors to explore your website.
(PPC) is a method of advertising where advertisers pay search engines and social media platforms whenever their ad is clicked. You’re getting target traffic to your site by buying online visibility. Many website owners believe that PPC is a better option than Search engine optimization, driving visitor from organic search results, especially since it gives immediate results. But this is only true for those who can afford the cost of PPC since there is so much bidding to occupy the top pages of the main search engines.
What Are the Benefits of SEO and PPC?
Both SEO and PPC offer benefits for your marketing campaign, but each has its unique strengths. Let’s look closely
Benefits of SEO :
- Affects organic, shopping, and media results.
- Shows high effectiveness over time consistently.
- Increases the value of websites.
- Provides the potential for residual benefits even after budget dwindles.
Benefits of PPC :
- Delivers immediate results.
- Helps you dominate search results in your keyword category.
- Remains effective even if your site doesn’t search engine optimized.
- Delivers more conversions with highly optimized keywords.
When Should You Use SEO and PPC, and Why?
SearchMedia offers both SEO and PPC services but we would want our customers to know that these are two different approaches and each one comes with different strengths and limitations. For best return on investment, it’s important to know when to use each one.
SEO vs. PPC
When to Use SEO
Research suggests that on average of 64% of all website traffic comes from organic search results, making SEO an important tool for promoting your online business. For this reason, we encourage website owners to use SEO. SEO can also be considered if one is looking for the following:
Consistency – It takes time for results, but once you rank high in search results, you can enjoy sustained traffic.
Website Value – A website is basically real estate in the virtual world, By increasing its value with SEO ( You can later sell your website at a premium rate.)
Online Authority – Smart SEO planning can increase your web authority, making you a go-to resource in your niche.
Return on Investment – With SEO, your investment on optimisation can prove fruitful even after your funding runs out.
When to Use PPC
This method can promote your products and convert more traffic. And there are many platforms to buy PPC advertising. Outlets like Google and Facebook have the largest reach, while smaller providers offer cheaper access to more niche targeting.
SearchMedia recommends the use of PPC option when you intend to achieve the following :
Immediate Results. PPC delivers results fast, which makes it one of the best tool for launching and promoting new products or services.
Highly Targeted Traffic. PPC can narrow down your prospects according to a specific demographic, or even target them through remarking.
More Conversions. Optimized ads increase the likelihood of converting visitors.
More Traffic, Without SEO – optimising your website with relevant content for better search rankings, you can still generate traffic using PPC campaigns.
Best Option – Try Using Both
While SEO and PPC have unique benefits for your campaign, it’s often a good idea to implement both methods wisely in a well-planned marketing strategy and here at SearchMedia we are more than prepared to take you all the way and results are guaranteed within a space of 3 months.
SEO can be your go-to Internet marketing option with a limited advertising budget. On the other hand, PPC wins if you have a high-converting product or time-sensitive offer.
Don’t rely on just one of these channels. Instead, use each of them based on what your website needs for more online visibility. Let us know which one you want to go with first but like I said, “do not put all your eggs in one basket”.
Importance of SEO
By now, almost every organisation knows the importance of having a website. The world has turned more digital than what no one ever anticipated. It’s good bye to analogue marketing. However, since everyone organisation has turned digital, the war now is on how to be visible in this digital world. Search engines are flooded with different websites and only those who can afford the fee (pay per click) appear on the 1st pages.
With SearchMedia’s SEO Services one can afford to appear on the 1st pages of the main search engines without breaking the (already broken bank). Without optimizing a website is as good as it doesn’t exist because it will not be find on the main search engines.
When potential customer search for your services or products, you obviously want to shows up as high as possible in the search engine query results, but the reasons for this are more than just because you want them to click through to your business website. There is a certain amount of value in simply appearing in search results for keywords directly related to your business. For instance, most search engine users don’t just simply search once, they use different keywords, phrases and sentence, depending on what they looking for.
How does this affect the growth of your business? It means that if you can continually show in all these search results, your website will be notice by potential customers. Chances are very high that they will eventually click through to your website, and since your business website continually shows up in all their search results, they will trust you that much more. This brings us to the next reason why SEO is important for your business.
Researchers make notes of the rankings for the keywords or query they enter into Google and other search engines. They may not realize it, but they do. To consumers, your ranking matters a lot as a vote of confidence — “Google search query result depends on relevancy, that is the general assumption” This may sound a bit far-fetched, but let’s look at it this way: before search engine, when yellow pages and printed directory is the norm, if you were looking for a plumber, did you feel more confident in clicking the links on the seventh page of the listings, or like most people, you start from the listing on the first page and work your way through? Your customers may not admit it, but a better search rankings makes you more credible in their eyes. So if you haven’t considered SEO here’s a list of some specific reasons why your organisation should definitely consider investing in organic search result – SEO:
SEO still works– The techniques employed to improve SEO still work. Even though data regarding organic traffic from Google was pulled fairly recently, the techniques themselves remain sound. Plenty of SEO case studies performed post-Hummingbird can verify this.
Search engine optimization will not stop working any time soon – Based on the way search engines appear to be developing, SEO will not cease to be effective any time in the foreseeable future. Even audio and video searches results is based on keywords the same as traditional text-based content; this ensures the continued success of approved method of SEO implementation.
It is cost-effective– Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good Return on Investment (ROI). While PPC may drive more revenue and social media may be more important for your image, your organic traffic in many ways remains the foundation of your online business success.
Search engines optimization grabbing more market share– this is through directing more traffic to your website. Somewhere between 70-80% of customers now check online reviews before making a purchase, and this number is only expected to increase. It won’t be long before everyone is searching for products and services online. Do you want them to be able to locate your business, or not? There are many information on the net that can help you, but it is better to leave the task to expert in the field SearchMedia putting your organic SEO in place, and help you drive the required relevant traffic that will turn to sales.
Rise of mobile bandwidth and local search optimization– Later this year, the amount of traffic delivered to mobile devices is expected to exceed that delivered to traditional desktop devices. With this dramatic explosion in mobile usage, a whole new world of effective SEO techniques have opened up for companies, such as local search optimization and SearchMedia will help you out with that.
Social Media Impact– With each and every update to its search algorithm, Google and other engines change the way they look at websites. Things which didn’t exist a few years ago, such as social media indicators, are now given fairly high importance in terms of their impact on your rankings. as it is one of the factors Google evaluates when looking at your site.
Your competitors will not stop doing it– “SEO is a continuos process,” “If you’re not optimizing your website and improving your ranking, you’re losing business to a competitor who is. That’s a simple fact of how the process works.” Don’t be left behind by ignoring this valuable tool for your business.
Investing in organic traffic (SEO) for your business is very important than ever before, Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organization’s branding efforts and online presence, Searchmedia can provide FREE SEO AUDIT of your website – (NO OBLIGATION), We can help you drive all relevant traffic that your online business need to succeed in the digital world.