Website a new sales channel to your business which works 24 hours a day 7 days week irrespective of whether you are on vacation or busy with something. When you open an office or showroom, did you do all of the interior decoration by yourself or someone with no-brand? I am sure you spend a lot of resources and got it done in the right way by highly qualified professionals. You did that because that office/ showroom is the one that gets customers or sends them away. No matter how great products or services that you have, that office or showroom is very important. Isn’t it?
Note that, you have some people working in that office or showroom to interact with customers whereas, on the website, it has to do on its own without a live person in the website since it is virtual showroom or sales office. Just imagine how many efforts your salesperson puts to convince the customer about your products and services, which the website has to do by itself without any human presence which indicates how much responsibility a website has and how important it is for your business.
Do you really want such a highly important task for your business ( web design ), which is the heart of your complete internet sales channel for the whole world which should work 24 hours a day 365 days a year, get it done by a fresh college graduate or freelancer? Even though I am highly a qualified professional with noted experience in these services, our office did it by taking it as if it is a customer project and by going through all the international standards and our company strict quality control process, because it is important to our business. ( Web Design )
A website is an image you present to the Internet world. Either it brings more customers or even turns them away forever based on what and how you present it to the customer. If you think you have a great brand offline and can afford to have any kind of website, you are wrong. Having a great brand offline and lousy website will turn away the smart customers who use the latest technology. They not only skip buying via your website since they know that you are not competitive in using latest technology effectively, but they may also turn away from buying offline thinking you are still using ages-old technology in all aspects of your company operations or they think you are technophobia
When you hire a professional web design company, you can peacefully focus on your core business while leaving your online business strategy to the experts.
If your website is bad, I assume your business is bad. Your website is in most cases my first impression of your company, product, service, leadership, business processes, etc. Your website is the basis on which I form my thoughts and feelings about your business. This is especially true for software companies. A friend of mine says that in the absence of information is imagination. You do not want to give people a bad basis on which to let their imagination run wild, and it will.
I want to give a few more examples of how my mind works when I interact with a website. I come to your website and it looks really old and outdated. I consequently think that your entire business (product and/or service included) is old and outdated. I come to your website and it looks really complicated and not well organized. As a result, I think the same is true of your business. I come to your website and it looks very abstract and difficult to navigate. I assume it’s not even worth the time to explore more. You get the point.
It is completely your choice to have a bad website if you’re in a position to make a decision on the matter. There are multiple platforms to easily build a fairly simple website on your own and plenty of ways to have web designers and developers build your site for you (in most cases the better option). Just search “website builder” or “web design” and you’ll start to see your plethora of options.
Let me free you. You don’t have to have a bad website! You can take steps today to get a project going to update and maintain your website. Your website can communicate what you want people to understand and feel about your business. Remember, the question isn’t “Is my website communicating to people?”.
The question is “Is my website communicating to people what I want them to understand and feel about my company?”. I am begging you to please take action. It genuinely saddens me to think of so many great businesses communicating that their businesses are bad via their website. Social media is an entirely different subject that maybe we could cover in a future post.