Today we rely on the internet to gain access to information regarding services and products. Many businesses strive to gain an online presence to cater to the needs of their targeted customers. Digital Marketing, is advertisement through online channels such as search engines, social media, mobile apps, emails, etc is a requirement, especially for start-ups. Garnering for online visibility increases the chances of getting new leads, gain brand awareness which will lead to goodwill in the market for business enterprises. If you are a small business, its vital to know the latest tech trends to be successful and have a fruitful journey in the industry. Marketing your products requires innovative measures using the available online tools. It is important to note that they are no short cuts in digital marketing.
In order to market your business and services to the target audience, the first important thing is a business website. And ensuring that potential customer locates your website on the search engine is very vital for the growth of your business. To understand the importance of digital marketing and its implementation, first, let us take a quick look at a few terms that are associated with this dynamic field.
1. Search Engine Optimization (SEO)
For a small business, it is important to possess an SEO-friendly website. But the question is, How do you make your website SEO friendly?. To answer this question one has to have detailed knowledge of SEO and what it means in your business. “SEO means integrating your website in a way that it achieves a favorable rank on relevant search engines such as Google, Bing, and Yahoo,’ says Olivia Taylor a Technogeek. The high the website ranks on these search engines the greater chance of getting customers. It is a solid marketing strategy that will give you and your business good results. Taylor says, “it involves optimizing different parts of your website such as title tags, page content, page speed, alternative text for images, etc. Off-page SEO, on the other hand, refers to enhancing the domain authority of your website by creating a vast array of high quality of back-links,” she says. In a nutshell, SEO essentially is an integral part of Digital Marketing, something business should incorporate. Hiring an SEO expert can be beneficial for your company.
2. Social Media Marketing (SMM)
The rise of social media and the relevance it has on our lives shows the importance of using this new medium as an effective marketing channel. Social Media sites like Facebook, Instagram, and Twitter give business the opportunity to market their products and services to the targeted audience. And that is an essential requisite for startups. Social media are an effective platform for marketing because they can widely reach the targeted audience, customize the reach according to your financial budget and have the ability to track down potential leads. Small business must have a clear strategy regarding the kind of online audience they what to target, attract, and the budget they can spend on this marketing practice. Small business must be aware of the ever-changing algorithms of social media websites and always engage the audience with content they want to promote.
3. Pay Per Click (PPC)
While at the initial stages of your business, it is important that you draw in potential customers as you can to your website. High Traffic to your website leads to enhanced chances of conversions. Taylor defines Pay per Click (PPC) as, “an internet business mechanism that allows you to draw direct traffic on to your website at a price which needs to be paid to the host website,” she says.
Engaging with your target audience is an important aspect of digital marketing and can be achieved through the PPC model of online marketing. The revenue model must be well constructed and adhere to the budget. Once the business starts to gain online visibility, they can effectively engage the audience and start obtaining loyal customers. A successful PPC campaign helps the business gain a substantial customer base, and also increases brand awareness.
4. Email Marketing
Engaging with the target audience benefits business gain more leads and increase website traffic volume. Email marketing is a cost-effective way to communicate with targeted audiences. “An extensive analysis of user behavior, their likes and dislikes are a must before starting an email campaign,” says Taylor. She adds:” Startups can not only consolidate their existing customer base but also build brand loyalty through this marketing module,” says Taylor. Email marketing is a dynamic integral part of digital marketing. Creating attractive promotional emails about products and services and engaging the audience with those is another way business should implement in the quest to gain loyal customers.
5 Content Marketing
Business must have a clear, proper content marketing strategy to become a successful brand on the internet. Before creating content for your website, there are certain fundamentals which you must address. There are certain fundamentals, which must be addressed before creating content for your website. Knowledge about your services and products and how relevant they are to your targeted clients is important. The content on the website should not simply be propaganda information, but it should talk about it is going to benefit your clients. Moreover, content must cater to existing customers.