Importance of SEO
By now, almost every organisation knows the importance of having a website. The world has turned more digital than what no one ever anticipated. It’s good bye to analogue marketing. However, since everyone organisation has turned digital, the war now is on how to be visible in this digital world. Search engines are flooded with different websites and only those who can afford the fee (pay per click) appear on the 1st pages.
With SearchMedia’s SEO Services one can afford to appear on the 1st pages of the main search engines without breaking the (already broken bank). Without optimizing a website is as good as it doesn’t exist because it will not be find on the main search engines.
When potential customer search for your services or products, you obviously want to shows up as high as possible in the search engine query results, but the reasons for this are more than just because you want them to click through to your business website. There is a certain amount of value in simply appearing in search results for keywords directly related to your business. For instance, most search engine users don’t just simply search once, they use different keywords, phrases and sentence, depending on what they looking for.
How does this affect the growth of your business? It means that if you can continually show in all these search results, your website will be notice by potential customers. Chances are very high that they will eventually click through to your website, and since your business website continually shows up in all their search results, they will trust you that much more. This brings us to the next reason why SEO is important for your business.
Researchers make notes of the rankings for the keywords or query they enter into Google and other search engines. They may not realize it, but they do. To consumers, your ranking matters a lot as a vote of confidence — “Google search query result depends on relevancy, that is the general assumption” This may sound a bit far-fetched, but let’s look at it this way: before search engine, when yellow pages and printed directory is the norm, if you were looking for a plumber, did you feel more confident in clicking the links on the seventh page of the listings, or like most people, you start from the listing on the first page and work your way through? Your customers may not admit it, but a better search rankings makes you more credible in their eyes. So if you haven’t considered SEO here’s a list of some specific reasons why your organisation should definitely consider investing in organic search result – SEO:
SEO still works– The techniques employed to improve SEO still work. Even though data regarding organic traffic from Google was pulled fairly recently, the techniques themselves remain sound. Plenty of SEO case studies performed post-Hummingbird can verify this.
Search engine optimization will not stop working any time soon – Based on the way search engines appear to be developing, SEO will not cease to be effective any time in the foreseeable future. Even audio and video searches results is based on keywords the same as traditional text-based content; this ensures the continued success of approved method of SEO implementation.
It is cost-effective– Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good Return on Investment (ROI). While PPC may drive more revenue and social media may be more important for your image, your organic traffic in many ways remains the foundation of your online business success.
Search engines optimization grabbing more market share– this is through directing more traffic to your website. Somewhere between 70-80% of customers now check online reviews before making a purchase, and this number is only expected to increase. It won’t be long before everyone is searching for products and services online. Do you want them to be able to locate your business, or not? There are many information on the net that can help you, but it is better to leave the task to expert in the field SearchMedia putting your organic SEO in place, and help you drive the required relevant traffic that will turn to sales.
Rise of mobile bandwidth and local search optimization– Later this year, the amount of traffic delivered to mobile devices is expected to exceed that delivered to traditional desktop devices. With this dramatic explosion in mobile usage, a whole new world of effective SEO techniques have opened up for companies, such as local search optimization and SearchMedia will help you out with that.
Social Media Impact– With each and every update to its search algorithm, Google and other engines change the way they look at websites. Things which didn’t exist a few years ago, such as social media indicators, are now given fairly high importance in terms of their impact on your rankings. as it is one of the factors Google evaluates when looking at your site.
Your competitors will not stop doing it– “SEO is a continuos process,” “If you’re not optimizing your website and improving your ranking, you’re losing business to a competitor who is. That’s a simple fact of how the process works.” Don’t be left behind by ignoring this valuable tool for your business.
Investing in organic traffic (SEO) for your business is very important than ever before, Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organization’s branding efforts and online presence, Searchmedia can provide FREE SEO AUDIT of your website – (NO OBLIGATION), We can help you drive all relevant traffic that your online business need to succeed in the digital world.