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Advertising & Branding

Whether it’s an advertising campaign that’s required or a full corporate re-brand, Advertising is selectively telling your story in an impactful and memorable way utilizing words, imagery, timing, placement and movement. SearchMedia is in tune with your brand, ideas, strategy, message and product. We can help you live in the minds of your target audience. With our full and comprehensive knowledge of your goals and expectations and an understanding of how to achieve a dynamic, imaginative and, most importantly, a results driven solution.

If you are looking to get your business off to the right start or if you work within a marketing department for a medium to large organisation, we can help you market your products and services at SearchMedia. As an additional service why not make the most of our print management services to ensure you get the best services at the best price.

Quality. Strength. Ability. Boldness. Trust. What does your brand say about you? When the time comes for a customer to decide on a brand will you be their first choice? Your brand needs to tell your story to the customer both consciously and subconsciously conveying the qualities that make you the best choice. Searchmedia is a brand specialists and we know that your brand is more than just a logo.

 

Advertising

If your strategy is coasting, you are either losing momentum or else you are headed downhill.

Advertising is selectively telling your story in an impactful and memorable way utilizing words, imagery, timing, placement and movement. The Creative Momentum is in tune with your brand, ideas, strategy, message and product and can help you live in the minds of your target audience.

Just a few specialties we offer

  • Creative Development
  • Copywriting
  • Print: Magazine, Newspaper
  • Outdoor: Billboards, Transit
  • Multimedia Displays

 

Branding

Your brand is more than your logo, name or slogan it’s the entire experience your prospects and customers have with your company, product or service.

Your brand defines what you stand for, a promise you make, and the personality you convey. And while it includes your logo, color palette and slogan, those are only creative elements that convey your brand. Instead, your brand lives in every day-to-day interaction you have with your market:

  • The images you convey
  • The messages you deliver on your website, proposals and campaigns
  • The way your employees interact with customers
  • A customer’s opinion of you versus your competition

Marketing and Brand Strategy

Well-executed marketing strategy drive up both revenue and profits. Bain works with companies to structure such programs carefully to target attractive customer segments, create the desired image and strengthen the brand.

We begin by mapping the market share and profit position of the client’s brands relative to its competitors. We then help clients apply that information to manage brand portfolios, from the development of strategy to tactical allocation of resources. Properly managed, a powerful brand name, coupled with effective consumer and trade marketing, can be a formidable competitive weapon

Branding is crucial for products and services sold in huge consumer markets. It’s also important in B2B because it helps you stand out from your competition. Your brand strategy brings your competitive positioning to life, and works to position you as a certain something in the mind of your prospects and customers.

Software Development

We can offer a wealth of experience in the design and development of standalone or shrink wrap applications and online products and we can combine online and offline technologies to deliver the best of both worlds.  Whether your software product is only at the concept stage, or you have a fully documented specification, you can be confident that with Searchmedia you’ll be in safe hands

Custom Database Driven Software

We can offer a wealth of experience in the design and development of standalone or shrink wrap applications and online products and we can combine online and offline technologies to deliver the best of both worlds.A Mass-Market Application Development – Special Requirements

Creating software programs that will be installed and used by thousands – or millions – of people brings special requirements :

  • The product often needs to be designed to work on multiple versions of Windows and different operating system.
  • Security is a big consideration most major companies now impose strict rules on how software can be installed, and the software installation program must work reliably in all cases.
  • Upgrades and updates must be planned for, the program may need a special check for updates function.
  • Testing of the software demands a lot of attention to ensure reliability.
  • Often, the company behind the product needs to consider how to charge their end customers. Frequently, an online store and invoicing system is required.
  • Copy protection should be considered.

 

API Integration

These days, most of the businesses on web are making use of Third party software applications in their websites to make it more engaging. As per the business requirements, extra functionalities can be interfaced in their websites for increased productivity. Application Programming Interface (API) is a specification which is used as an interface by software components to communicate with each other. Searchmedia has hands on experience in designing and implementing multiple API for various platforms.

Our professional team has immense expertise in integrating the API, for both existing and upcoming websites. We deliver outstanding API integration solutions including interface design, development and integration of desired API to the world-wide clients from diverse industries.

Business Process Automation

Your business is complex and generates huge amounts of data that contain valuable insights for your organization. The challenge comes when your staff members have to gather all of that information and put it into spread sheets and databases to be analysed. Wouldn’t be amazing to do these tedious tasks and processes, which currently take your company so long, in minutes?

We specialize in creating business process automation solutions that provide your company with the results you need faster, more accurately and efficiently. it offer your staff members a tool to save them time with tasks like reorganizing and rearranging spread sheets, leaving them more time to concentrate and generate new analysis and/or strategies.Take control of your business by implementing a BPA that automatically and accurately generates the results you seek for your business.

Graphic & Print Designs

Graphic and Print Design, The visual impact of professional quality graphic design in every marketing resource is important to the success of any business or organization. Your logos, brochures, banners,An advertisements must be something that makes you stand out among the competition! With that in mind we strive to incorporate your vision of design with our creativity to insure that the proper branding process that allows your name to have a lasting impression on the web, in print, and in other places where you might employ your graphics. We will collaborate with you to create a unique company identity for online and prints, helping you to stand out among the crowd. We offer Logo Design, Book Design, Brochures, Business Cards, Leaflets & Banners and Complete Corporate Identity Packages to establish your brand in the marketplace. We have over 10yrs experience in building brands through graphic design , we specialise in the provision of high quality graphic design for both print and web. We have lots of experience in providing our customers with graphic design ideas on how to improve their business outlook; we then take these ideas and develop them to deliver a final concept ready for print.

Our graphic design services range from meeting the requirements of business start-ups (which includes services such as logo design and business stationery design) to medium and large sized businesses and organisations for the continual delivery of ongoing promotional material such as adverts, brochures and leaflets, banners, catalogues and print work. We love to design, but we don’t design for designs sake. We innovate intensely powerful imagery to build brands and grow businesses.

 

Corporate Identity

Corporate or brand identity is a great deal more compared to a skillfully designed logo or an appealing tagline. Actually, brand identities are opinions made in minds of your customers. All interactions a consumer has with your business communicate a message & establish a standpoint regarding your brand name. Your corporate identity is able to be shaped by approval of your brochure design, fondness towards the easiness of navigation on the website of yours or it is even able to be the elusive fulfillment generated by sociable service.

Because perceptions develop from personal experience you are unable to define them. Nevertheless, you are able to influence them. On you seeking a manner of influencing perceptions & establishing a strong brand name identity, opting for a corporate identity design package is able to bear out to be a stride forward.

Brochure, Book and Magazine Design

Stylish Products Brochure is the perfect way to engage with potential customers and give them a visual feel of what your company or oganisation is all about. Whether that be with the tried and tested tactile feel of a matt laminated brochure or, as is more common these days, an online digital e-brochure, there’s something curiously captivating about a well designed brochure that people can’t stop flicking through. In the past, it is quit expensive to print marketing items means for larger companies or organisations.

However, with the improvement of digital print quality, which allows smaller print runs to be highly economic, then there really isn’t any financial reason why anyone can’t get some beautifully crafted brochures or booklets to showcase their services. Give us a call, we’ll be happy to talk through options.

Printing and Publishing

In addition to our super amazing design services we can also provide you with very competitive printing rates for everything from business cards to banners. We provide full 4/4 color printing. One sided and two sided print for anything you need. Maybe you need a custom shape or size, which is called a die cut. We can get your designs printed on just about any material for almost any size with the many printing partners we work with. Because we work with so many different printers, we are able to often offer you better rates than what you could get just walking into a print shop.

Mobile Application

We understand the importance of Mobile Application and how it compliments the internet presence of our customers. our accomplished designers and developers through the medium of the interactive mobile applications aim to make the lives of the entrepreneurs easier and smooth. Mobile applications we develop are robust in nature, promises the required user experience and has the strength to withstand required scale up to match up with future expectations.

Mobile applications are in fact the best way of promoting the product services and the specific online business in quicker and efficient manner. The applications are easy to download and can be easily operated from the mobile phones. The main challenge faced by most of the mobile app development company is to keep itself updated with the changing technologies. we update our technologies on regular basis and handle the mobile platforms skillfully by exploring its maximum potential is essential for delivering innovative and creative apps.

Design and Development

The design is one of the key determinants of an application’s success. Nothing beats an aesthetically pleasing UI that delivers a smooth flowing user experience. Our award winning design team is filled with creative artists who can think out of the box to come up with trendsetting and unique design patterns while maintaining a perfect user experience.

With over 150 apps to our credit, we have one of the most experienced mobile application development team in the world today. From simple games to complex enterprise level apps we have done it all. We have taken it a level further with apps that work with external hardware like a credit card readers and armbands to monitor metabolic activities. Always at the cutting edge of technology, this is indeed a team you can depend on.

We will understand your business requirements and provide you with the right solution. Our experience and knowledge of mobile technology coupled with in-depth research of your industry and the passion to excel ensures that we deliver killer strategies for your business

Technology Overview

Android Technologies:
Android SDK; Android Native Development Kit (NDK); Android DT (ADT)
Languages : Java; C/C++; XML
Tools: Eclipse

iOS Tools : Xcode
Technologies:
iPhone SDK; Cocoa Touch;
Languages:
Objective-C;

Windows Phone Technologies: NET Compact Framework
Languages:
C++; C#; Visual Basic
Tools:
MS Visual Studio

Mobile Web Technologies:
ASP.NET; Java; PHP; Ruby on Rails; AJAX; Flash; Silverlight;
Languages : HTML5 / CSS; C#; PHP;
Tools: Adobe Dreamweaver; Microsoft Visual Studio; Eclipse;
Idea; RubyMind; Adobe Flash;

Mobile App Management And Support

Your App will become a critical business system, whether it’s how you communicate with a customer, a new revenue stream or a business efficiency tool. So you need to make sure it’s managed with the same care and attention as all your other IT assets.  Whether we built your app or your App was built by someone else we proactively manage the status, condition, and availability of your app once it is live and out with users. There is nothing more frustrating to users than slow response times, service interruptions and app crashes. We monitor and manages your App infrastructure checking latency in upstream API calls, availability of services your app relies on as well as making sure your app, database backups and infrastructure hardware health. Our 24/7 management means you know about problems early and can fix them fast.

Systems Monitoring & Management
Our advanced App monitoring systems mean we are checking the health and condition of your app infrastructure constantly. We are there to alert you to issues and fix them, hopefully before you even noticed there was an issue. This monthly service includes a detailed report on crash analytics, system uptime and response times as well as proactive advice on how to maintain app performance as your app’s popularity grows.

App Hosting and Backend
Uptime, availability, load-speed, bandwidth management, infrastructure operating system upgrades, security, and patching can be real headaches if this isn’t your area of expertise. Most App Owners just want to focus on what they are good at, running their business and not managing backend systems and infrastructure. That’s why we offer a full App Management and Hosting Service.

App Backup & data security
No one plans for things to go wrong, but when they do its good to know you have a way to fix it. Our secure, resilient and reliable backup service fits your exact business needs with different frequency of backup options on multiple locations and encryption levels. So if bad things happen you know we are here to get you back up and running again fast.

Mobile Marketing

New channels and platforms emerge daily, and mobile is taking a strong lead. The number of smartphone users is continuously growing and it far outnumbers PC users, which is why the possibility of reaching the audience of this channel should not be ignored. Mobile marketing creates stronger user experiences that extend beyond the standard banner ad, which can be easily overlooked on a mobile screen, which gives a greater possibility to reach the targeted audience anytime, anywhere.

Mobile marketing offers a wide range of opportunities for interacting with users on a more personal level. Today, we can address a much more specific audience according to not just to age, gender, and location, but also to interests and mobile browsing data, as well as other factors that give the possibility to reach a specific target segment, within a specific audience profile.

Our implementation services are tailored to meet your individual needs. As a leading mobile marketing professional team, we can manage your entire mobile campaign from strategy outline, audience profiling, campaign design, and development, right through to delivery and reporting. We provide a bespoke analysis of your mobile marketing strategy tailored to meet business needs. Don’t miss out on a huge business opportunity go mobile!

 

Digital Marketing

Online marketing, also called Internet marketing, uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publishers content.

Other potential participants include advertising agencies who help generate and place the ad copy, an ad server who technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.A Internet marketing can also be broken down into more specialized areas such as Web marketing, email marketing and social media marketing :

Search Engine Optimization

SEO offers a visible and effective search presence leading to a considerable increase of sales, profitability, and cost efficiency for our clients. Our search engine optimization core services include: Organic Search, On-Page SEO, Link Building, Keyword Research / Strategy and Activity Report.

Search Engine Optimization is fundamental to success. Our SEO strategies will earn your site a higher ranking in search results. We’ll provide a full SEO keyword rankings report, a link building profile report and indexed page information. Our customer focused team will improve your traffic flow and increase sales for your web-based operations.

SEO is the lifeline of online marketing. We offer our valued clients a high quality and affordable package. Leave the rest up to us as our experts are trained on the latest guidelines from all major search engines such as Google, Bing, Yandex and Yahoo.

Social Media Marketing

An effective social strategy can help you grow your business, maintain your social presence and engage with the audience, we can help you establish your business objectives, identify your target audience, create engaging and share-worthy content and finally integrate your social media with all other aspects of your online presence.

We will tailor Social Media Marketing strategies specifically conceived for your brand and your audience. You’ll get fully supported and managed social programs, content planning (and generation), blogger outreach and video distribution among other services that aim to attract new customers and increase your profitability.

Our Social Media Services give you the possibility to connect and share information leading to an increase of the brands, products or services awareness. The results of Social Media Advertising are reflected in the number of re-tweets, shares, comments, likes and views. Social Media Marketing encourages user-generated content from within the most popular social media platforms such as Facebook, Google+, Twitter, Pinterest and LinkedIn.

Content Marketing Strategy

We tailor a bespoke content marketing strategy for each client. Our experienced copywriters know exactly how to make words sell.A Content Marketing builds communities, inspires engagement and increases rankings via creation and sharing of high quality, problem-solving relevant information, aiming to satisfy business objectives. It helps influence consumer behavior, with the end goal of boosting sales and increasing interaction between the brand and customer.

Content Marketing is an effective way to encourage conversions and its main objective is to build a content strategy to meets the needs of your target audience. It helps you stand out from the competition, provides a great resource to your customers and is highly shareable. Content Marketing is meant to improve your brand profile and online reputation.

Our full-service SEO team integrates content into a complex strategy to increase your sites visibility and conversions

Pay Per Click (PPC) Management

Pay Per Click has an instant impact and gives your brand a much larger reach and exposure as a result of first page exposure on search engines.A Our campaign strategies are designed to meet the needs of our clients and their market condition. We provide up-to-date, Pay Per Click services that include: Paid Search Ads, Video Advertising, Display Ads,

PPC Remarketing and Social Advertising

We deliver results that help our clients achieve their business objectives. We manage our clients accounts on a daily basis and monitor bid prices and budgets to ensure that we are maximizing ROI. Our outstanding results are due to our complex and tailored approach which includes a detailed overview of our client’s business and aspirations for Pay Per Click advertising, as well as a review of options featuring a prioritized list of recommended activities.

Email Marketing

We create tailored marketing campaigns for each segment of your audience to help advertise products and services in efforts to efficiently and effectively engage new customers. Email marketing provides an effective connection with your targeted audience and gives you the best return on investment. Reach out to your current and potential customers and keep them updated on your company’s latest deals and news.

Marketers agree that email is a key to business, especially for ROI and developing long-lasting profitable relationships. A personalized, segmented and targeted email marketing campaign is important for brand awareness and drive conversions.

Our experts use tools, strategy, implementation and result tracking in order to achieve the best possible brand engagement. We will take care of your complete email marketing strategy from template design to tracking and reporting.