Advertising & Branding

Advertising & Branding

Whether it’s an advertising campaign that’s required or a full corporate re-brand, Advertising is selectively telling your story in an impactful and memorable way utilizing words, imagery, timing, placement and movement. SearchMedia is in tune with your brand, ideas, strategy, message and product. We can help you live in the minds of your target audience. With our full and comprehensive knowledge of your goals and expectations and an understanding of how to achieve a dynamic, imaginative and, most importantly, a results driven solution.

If you are looking to get your business off to the right start or if you work within a marketing department for a medium to large organisation, we can help you market your products and services at SearchMedia. As an additional service why not make the most of our print management services to ensure you get the best services at the best price.

Quality. Strength. Ability. Boldness. Trust. What does your brand say about you? When the time comes for a customer to decide on a brand will you be their first choice? Your brand needs to tell your story to the customer both consciously and subconsciously conveying the qualities that make you the best choice. Searchmedia is a brand specialists and we know that your brand is more than just a logo.

 

Advertising

If your strategy is coasting, you are either losing momentum or else you are headed downhill.

Advertising is selectively telling your story in an impactful and memorable way utilizing words, imagery, timing, placement and movement. The Creative Momentum is in tune with your brand, ideas, strategy, message and product and can help you live in the minds of your target audience.

Just a few specialties we offer

  • Creative Development
  • Copywriting
  • Print: Magazine, Newspaper
  • Outdoor: Billboards, Transit
  • Multimedia Displays

 

Branding

Your brand is more than your logo, name or slogan it’s the entire experience your prospects and customers have with your company, product or service.

Your brand defines what you stand for, a promise you make, and the personality you convey. And while it includes your logo, color palette and slogan, those are only creative elements that convey your brand. Instead, your brand lives in every day-to-day interaction you have with your market:

  • The images you convey
  • The messages you deliver on your website, proposals and campaigns
  • The way your employees interact with customers
  • A customer’s opinion of you versus your competition

Marketing and Brand Strategy

Well-executed marketing strategy drive up both revenue and profits. Bain works with companies to structure such programs carefully to target attractive customer segments, create the desired image and strengthen the brand.

We begin by mapping the market share and profit position of the client’s brands relative to its competitors. We then help clients apply that information to manage brand portfolios, from the development of strategy to tactical allocation of resources. Properly managed, a powerful brand name, coupled with effective consumer and trade marketing, can be a formidable competitive weapon

Branding is crucial for products and services sold in huge consumer markets. It’s also important in B2B because it helps you stand out from your competition. Your brand strategy brings your competitive positioning to life, and works to position you as a certain something in the mind of your prospects and customers.

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