Website a new sales channel to your business which works 24 hours a day 7 days week irrespective of whether you are on vacation or busy with something. When you open an office or showroom, did you do all of the interior decoration by yourself or someone with no-brand? I am sure you spend a lot of resources and got it done in the right way by highly qualified professionals. You did that because that office/ showroom is the one that gets customers or sends them away. No matter how great products or services that you have, that office or showroom is very important. Isn’t it?
Note that, you have some people working in that office or showroom to interact with customers whereas, on the website, it has to do on its own without a live person in the website since it is virtual showroom or sales office. Just imagine how many efforts your salesperson puts to convince the customer about your products and services, which the website has to do by itself without any human presence which indicates how much responsibility a website has and how important it is for your business.
Do you really want such a highly important task for your business ( web design ), which is the heart of your complete internet sales channel for the whole world which should work 24 hours a day 365 days a year, get it done by a fresh college graduate or freelancer? Even though I am highly a qualified professional with noted experience in these services, our office did it by taking it as if it is a customer project and by going through all the international standards and our company strict quality control process, because it is important to our business. ( Web Design )
A website is an image you present to the Internet world. Either it brings more customers or even turns them away forever based on what and how you present it to the customer. If you think you have a great brand offline and can afford to have any kind of website, you are wrong. Having a great brand offline and lousy website will turn away the smart customers who use the latest technology. They not only skip buying via your website since they know that you are not competitive in using latest technology effectively, but they may also turn away from buying offline thinking you are still using ages-old technology in all aspects of your company operations or they think you are technophobia
When you hire a professional web design company, you can peacefully focus on your core business while leaving your online business strategy to the experts.
Growing a business online takes hardwork and time. contrary to what you may have heard or read on the internet. It takes a sustainable, Â comprehensive marketing approach to build your leads, your sales, and ultimately the success. Many of the successful businesses you see (especially the larger ones) have a highly specialized Marketing staff running their daily operations. Most small business owners canâ€™t afford such a staff.
But with the right focus, you can become that specialized marketing department. Even though it will require a little bit of work up front. Invest some time in educating yourself on simple marketing strategies and resources. You will discover a whole new level of business growth you never thought possible.Â If you can become proficient in a few simple areas, you will be well on your way to success. Below are resource guide with the most important things you can be doing to grow your small business, starting right now! Don’t over do it, Take one step at a time and learn as you build. Just choose a few of the strategies you want to work on now and start there.
A great website wonâ€™t do you any good unless you can get some traffic flowing to it. A few simple steps can get people to your website. The more you put into traffic generation, the better your chances of converting the general public into paying customers.
SEO (search engine optimization) is the process of getting your website recognized more frequently when people perform searches on sites such as Google or Yahoo. Better SEO rankings mean you get seen by more people â€¦ and thatâ€™s a free way to increase traffic to your website. There are three easy ways you can increase your SEO rankings: keywords, inbound links, and local search listings.
KeywordsÂ – The first thing you should do is write down all of the keywords associated with your business. Try to think like someone who needs your product or service, but doesnâ€™t know where to go. What would they type into their search engine? If I were looking for a local plumber, I might type in â€œplumber Johannesburg.â€ If I were searching for a reasonably priced webmaster, I might type in â€œcheap websites.â€ Try to determine all of the possible (intuitive) combinations you might get. Once you know the best keywords to use on your site, itâ€™s time to put them to work for you. Search engines like to see your keywords in important placesâ€”places like the title, headlines, sub-headlines, and even the content that is toward the top of the page. The more keywords you use, the more search engines will take notice. But be sure to integrate your keywords into readable sentences and avoid â€œkeyword stuffing. Another good way to implement keywords into your site is by posting articles or other relevant pieces of content that are keyword rich. Search engines also love updated content, so donâ€™t hesitate to add new articles regularly that will bring more keywords to your site.
INBOUND LINKSÂ – Inbound links build your reputation and credibility among search engines (and potential customers, for that matter). These inbound links (often called back links) also allow search engines to more easily find you, rank you, and get you on the search lists. Not all back links are created equal, however. Links that come from legitimate sites are best. If you are linked from a very popular siteâ€”even better. But purchased links from â€œlink farmsâ€ might actually do more harm than good. It may sound daunting, but you can build a solid base of back links the right way if you are patient and consistent in your efforts. The first step is to set up links from all of your own domains. Your blog, Facebook pages, Twitter accounts, and any other social media outlets should all include links to your website. When you post entries on these outlets, include links to your site, as appropriate. When others â€œretweetâ€ these links, you get exponential exposure. You can also ask partners and affiliates to add links to their websites. Itâ€™s probably a good idea to return the favour too. Consider a section on your website that highlights the â€œproducts I useâ€ or â€œservices I recommend.â€ Youâ€™ll be amazed at how this will not only help your SEO rank, but it will increase your referrals too. When possible, try to insert keywords into the anchor text (the text that acts as the link, such as click here or learn more). A keyword-rich link might read The Gilbert Plumber or My Web design Business. This will greatly increase your keyword credibility and skyrocket your search engine rankings.
Paid advertising, or Pay-Per-Click (PPC) – enables you to boost online traffic by paying a fixed amount to promote link clicks to your content and website. The best ways to get started in paid advertising are through Google AdWords and Facebook Ads. Google AdWordsâ€”Google is the simplest and most well-known platform for PPC advertising. Basically, you bid on keywords that are most relevant to your business, and then pay Google a certain amount for each time someone clicks on your ad. The more popular the keyword, the higher the per-click price. Facebook Ads â€” Facebook is second only to Google in terms of site visitors per day. Where Google allows you to target based on what people are searching for.
Get Social – Social media doesnâ€™t have to be daunting. And since 75% of consumers use social media in some format to learn about products and services, you canâ€™t afford to not be in the social sphere. Start a blog to talk about new products, industry news or company updates. Reward Twitter followers or customers who â€œLikeâ€ you on Facebook with exclusive offers and specials. And maintain your B2B connections on LinkedIn. All of these services are free and easy to manage with only a little effort. The keys to successful social engagement are being consistent and being real.
If your website is bad, I assume your business is bad. Your website is in most cases my first impression of your company, product, service, leadership, business processes, etc. Your website is the basis on which I form my thoughts and feelings about your business. This is especially true for software companies. A friend of mine says that in the absence of information is imagination. You do not want to give people a bad basis on which to let their imagination run wild, and it will.
I want to give a few more examples of how my mind works when I interact with a website. I come to your website and it looks really old and outdated. I consequently think that your entire business (product and/or service included) is old and outdated. I come to your website and it looks really complicated and not well organized. As a result, I think the same is true of your business. I come to your website and it looks very abstract and difficult to navigate. I assume it’s not even worth the time to explore more. You get the point.
It is completely your choice to have a bad website if you’re in a position to make a decision on the matter. There are multiple platforms to easily build a fairly simple website on your own and plenty of ways to have web designers and developers build your site for you (in most cases the better option). Just search “website builder” or “web design” and you’ll start to see your plethora of options.
Let me free you. You don’t have to have a bad website! You can take steps today to get a project going to update and maintain your website. Your website can communicate what you want people to understand and feel about your business. Remember, the question isn’t “Is my website communicating to people?”.
The question is “Is my website communicating to people what I want them to understand and feel about my company?”. I am begging you to please take action. It genuinely saddens me to think of so many great businesses communicating that their businesses are bad via their website. Social media is an entirely different subject that maybe we could cover in a future post.