Approximately 75%Â – 80% of website traffic comes through search engines. Whatâ€™s more, research shows that most people donâ€™t look beyond the first 2 pages of search results. This means if your website doesnâ€™t rank in the first 2 pages of the major search engines, itâ€™s only receiving 20Â30% of its rightful traffic… and revenue. (And remember, being ranked number 1 when you search for your company name or web address doesnâ€™t count. You need to rank highly for the words your customers use at search engines.)
Search Engine Results
The biggest concern for search engine companies like Google and Yahoo is finding content that will bring them more traffic (and thus more advertising revenue). In other words, their results must be relevant. Relevant results makes for a good search engine; irrelevant results makes for a shortÂlived search engine.
Most search engines these days return two types of results whenever you click Search:
Step 1 â€“ Understand what SEO means 9
When people use search engines to find content, they normally pay a lot more attention to the natural results than the paid results because they know these results are more relevant (and they know the â€œSponsored Linksâ€ are simply ads).
When we talk about search engine ranking, weâ€™re talking about ranking well in the natural search results. This eÂbook does not cover â€œSponsored Linksâ€.
How search engines decide what appears in the natural search results
IMPORTANT: You cannot pay a search engine in return for a high ranking in the natural results. You can only get a high ranking if your content is seen as relevant by the search engines.
Search engines identify relevant content for their search results by sending out â€˜spidersâ€™ or â€˜robotsâ€™ which â€˜crawlâ€™ (analyze) your site and â€˜indexâ€™ (record) its details. Complex algorithms are then employed to determine whether your site is useful and should be included in the search engineâ€™s search results.