Website a new sales channel to your business which works 24 hours a day 7 days week irrespective of whether you are on vacation or busy with something. When you open an office or showroom, did you do all of the interior decoration by yourself or some one with no-brand? I am sure you spend lot of resources and got it done in the right way by highly qualified professionals. You did that because, that office/ showroom is the one that gets customers or sends them away. No matter how great products or services that you have, that office or showroom is very important. Isn’t it?
Note that, you have some people working in that office or showroom to interact with customers where as on the website, it has to do on its own without a live person in the website, since it is virtual showroom or sales office. Just imagine how many efforts your sales person puts to convince the customer about your products and services, which the website has to do by itself without any human presence which indicates how much responsibility a website has and how important it is for your business.
Do you really want such a highly important task for your business ( web design ), which is the heart of your complete internet sales channel for the whole world which should work 24 hours a day 365 days a year, get it done by a fresh college graduate or freelancer? Even though I am highly a qualified professional with noted experience in these services, our office did it by taking it as if it is a customer project and by going through all the international standards and our company strict quality control process, because it is important to our business. ( Web Design )
Website is the image you present to the Internet world. Either it brings more customers or even turns them away forever based on what and how you present it to the customer. If you think you have a great brand offline and can afford to have any kind of website, you are wrong. Having a great brand offline and lousy website will turn away the smart customers who use latest technology. They not only skip buying via your website since they know that you are not competitive in using latest technology effectively, they may also turn away from buying offline thinking you are still using ages old technology in all aspects of your company operations or they think you are technophobia
When you hire professional web design company, you can peacefully focus on your core business while leaving your online business strategy to the experts.